Corporate Summer Party Ideas

Introducing a branded photo wall or photo booth at your summer party brings an element of fun that allows delegates to interact with one another and to take photos of their time at the event, creating socially shareable content that can accelerate brand awareness online.

Photobooths and photo walls now come in a variety of innovative forms that will surprise your delegates. Examples include 360 photobooths which allow guests to create GIFs and videos of them dancing and posing whilst using props, as the camera circles them. And walls decorated in your event theme, featuring props such as giant deck chairs, swings or tuk tuks!

Incorporating a guerilla marketing style interaction piece or delegates is popular with brand and culture-focused organisations. The idea of these is to bring delegates together to put their own stamp on a message behind a brand or initiative, whether it’s their part in a graffiti mural or their pledge towards a mission or goal. These types of brand activations can help delegates feel part of something meaningful and part of a community. Once finished these brand activations can be used in offices to remind people of the positive experience they had, creating brand loyalty and re-enforcing an important message or strong internal culture.

Did you know you can tap into your delegate’s senses and leave a lasting impression that way? Get creative with this and consider how to get your message across through taste, touch, smell, sound and visuals. For example, create a scent your delegates will associate with this day and experience and create your own perfume scent for your event or serve a delicious cocktail you made and named after your brand. Tapping into the five senses of each delegate can really help them to retain memories of your event and the feelings they felt whilst attending.

Include some branded free-play games at your summer party, whether these are inflatable games, tabletop escape rooms, arcade games or virtual reality. Give your games a catchy name that resonates with your brand or message, offer prizes associated with your brand or that make your employees feel rewarded and valued. If you work with a team building company or events agency such as Eventurous you can request they bespoke your games with branded visuals, logos and elements such as questions. A good example would be a team treasure hunt around your site, allowing delegates to unlock challenges, test their company knowledge with bespoke quiz questions or take photos and videos along the way.