Product Launch Events
Create the perfect platform to springboard your brand with launch events that engage, using creativity to inspire innovation and collaboration to ignite your audience. From concept to execution, we offer full event management, making it easy for you to hand over a brief and we will do the rest!
Launch In Style!
Tune into our video for a taste of what your next launch event could be like. Whether you want to show off the off-roading capabilities of a new vehicle, invite press to write about a groundbreaking new product or you have a new initiative that deserves recognition, our in-house experts use their 30 years’ experience and access to unique UK wide venues to ensure the day is remembered for all the right reasons.
Shine a Spotlight on Your Product or Service With a Launch Event
We offer full event management for your launch event, helping you raise awareness, generate PR and educate your target audience about your new product, service or initiative. All whilst leaving your guests in awe and talking for months to come.
We understand that a product launch event is your one chance to make a good impression and the pressure to get it right can be high. Let us take the burden from you. Our experienced team will bring your initiative, product, or service to life through creative and engaging touchpoints that associate your brand with a great feeling and a memorable experience.
With case studies from renowned brands, you can be assured you are in capable hands whilst we wow your audience with everything from theming to engaging and shareable touchpoints at your event.
From selecting the right venue, to designing the perfect live event we help you leave a lasting impression.
Our Launch Event Management Services
Whether you are a small team of 50 or a large team of 1000, we can help you create a rewarding experience...
Event Catering
Elevate the experience with great food! Professional catering to suit all event themes...
Event Creative Services
Our in house team of creative and tech professionals are on hand to support you...
Event Management
We are dedicated to delivering the very best experiences that engage, inspire and ignite...
Helping you reward and value people through award ceremonies that engage, using creativity to inspire...
Event Theming
Elevate your live event with an imaginative event theme from Eventurous. Event theming...
Whether you are a small team of 50 or a large team of 1000, we can help you create a rewarding experience...
Whether you are a small team of 50 or a large team of 1000, we can help you create a rewarding experience...
Brand Activation Ideas For Your Product Launch Event
Engage your audience even more with our brand activation services. Boost visitor interaction and generate a positive experience at your launch event. By ensuring your delegates have a great time, you’ll also ensure lasting memories and increase brand recognition.
There is a large variety of options when choosing activities to support the launch of a brand or service. This will largely depend on your target market and our event management team will be able to discuss all the options with you to maximise engagement.
With brand activation, you can tap into the five senses to provoke meaningful delegate emotion. Some examples below.
- VIP Area
- Graffiti Wall
- Merchandise
- Customisable Fragrance
- Branded Food and Drink
- Branded Entertainment and Features
Dedicated To Delivering The Best Experiences
Features & Benefits
How We Ensure A Successful Launch Event
Full Event Management
Full service event agency managing your launch event.
- Catering, theming & entertainment
- Program and timings planning
- Event AV technicians site
- Selecting the right venue
Experts in Live Experiences
In house specialists from event design to audio visual experts.
- 35 years’ experience
- Sustainably Accredited
- Full risk assessment & £10m PLI
- 4.9 star rating on Reviews IO
Bespoke launch Events
We can customise your event to your brand requirements:
- Branding & messaging assistance
- Speakers, hosts & entertainment
- Marketing, promotions & PR
- Event theming & content
Frequently Asked Questions
What is a launch event?
Launch events are not just for products, you can use an event to launch a new initiative or service too. When introducing something new to an audience, internally or externally, a launch event is a great way to get everyone in one place to hear about the benefits of your new announcement, generate PR and educate key stakeholders on its features.
The objective of your launch event, may depend on your business model and route to market, therefore it is important to let our event management team know these, so we can tailor aspects of your event to these aims. Whatever the objective is, our team always aim to raise brand awareness and loyalty and enhance brand reputation through a memorable experience that generates feeling among attendees.
What theme ideas are there for a launch event?
There are many ways to theme your launch event. Here are some of our top ideas:
- Las Vegas casino theme
- James Bond theme
- Great Gatsby theme
- Greatest showman theme
- Masquerade theme
- Hollywood theme
How do I make a launch event exciting?
We know how important launch events are for brand activation and therefore how exciting they must be both pre and during event. Our team can not only help your event please aesthetically but we want to make your guests feel a part of something special and leave the event just as excited as you are about your brand. Pre-event communications are a great way to grow anticipation for the big reveal, so make a communications plan or ask our creative marketing team for support.
During the event inclusion of VIP areas, previews and gifts can give your event an exclusive feel, again raising the excitement around your launch.
Your chosen venue is also an important factor when it comes to getting your launch event ideas into action. Our team can help you source the right location depending on needs of your audience and tone of your launch.
What type of venue do I choose for my launch event?
Venue is so important when setting the tone for your launch event. Tell our venue finding team how you want your audience to feel about your brand and we will do the rest! With a portfolio of hundreds of venues, from grand stately homes to unique themed venues we can find one that suits you.
What entertainment options are there for a product launch?
Eventurous offers many solutions for entertainment including:
- Magicians
- Live musicians
- Comedians
- Singing waiters
- Acts and performers
- Corporate race night
- Wine tasting experience
- Fun casino night
How can I brand my launch event?
Our creative specialists can bring your brand into the spotlight at your launch event. Examples of how we do this include:
- Set design
- Event decor
- Lighting
- Branded merchandise
- VIP areas
Your Checklist For A Great Launch Event:
Select the right venue
Use event-theming to elevate the experience
Run a simultaneous virtual event
Make sure to do a run-through
Engage in content marketing and PR
Boost social media
Onboard an Influencer or Key Opinion Leader
Present a story
Showcase your products or service
Give out the swag
Provide entertainment
Create time for networking
Run a competition
Throw a launch party
Product Launch Events - Case Studies
Eventurous organised a corporate festival and summer party with...
Eventurous provided full event managment services for EasyJet...
Excellency Event Services & SK Groupwanted their event to...
“Eventurous, couldn’t have been more helpful throughout the event planning process. Pre-event details were effortless to say the least, our requests were dealt with quickly and efficiently. Eventurous touched base on a daily basis to ensure everything was running smoothly. Some of the nicest and most professional people in the industry.” – Elizabeth Burgess.
Stellantis (JEEP)Project: Automotive Product Launch 
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