Product Launch Events

Launch events are not just for products, you can use an event to launch a new initiative or service too. When introducing something new to an audience, internally or externally, a launch event is a great way to get everyone in one place to hear about the benefits of your new announcement, generate PR and educate key stakeholders on its features.

The objective of your launch event, may depend on your business model and route to market, therefore it is important to let our event management team know these, so we can tailor aspects of your event to these aims. Whatever the objective is, our team always aim to raise brand awareness and loyalty and enhance brand reputation through a memorable experience that generates feeling among attendees.

There are many ways to theme your launch event. Here are some of our top ideas:

• Las Vegas casino theme
• James Bond theme
• Great Gatsby theme
• Greatest showman theme
• Masquerade theme
• Hollywood theme

We know how important launch events are for brand activation and therefore how exciting they must be both pre and during event. Our team can not only help your event please aesthetically but we want to make your guests feel a part of something special and leave the event just as excited as you are about your brand. Pre-event communications are a great way to grow anticipation for the big reveal, so make a communications plan or ask our creative marketing team for support.

During the event inclusion of VIP areas, previews and gifts can give your event an exclusive feel, again raising the excitement around your launch.

Your chosen venue is also an important factor when it comes to getting your launch event ideas into action. Our team can help you source the right location depending on needs of your audience and tone of your launch.

Venue is so important when setting the tone for your launch event. Tell our venue finding team how you want your audience to feel about your brand and we will do the rest! With a portfolio of hundreds of venues, from grand stately homes to unique themed venues we can find one that suits you.

Eventurous offers many solutions for entertainment including:

• Magicians
• Live musicians
• Comedians
• Singing waiters
• Acts and performers
• Corporate race night
• Wine tasting experience
• Fun casino night

Our creative specialists can bring your brand into the spotlight at your launch event. Examples of how we do this include:

• Set design
• Event decor
• Lighting
• Branded merchandise
• VIP areas