We know that when it comes to corporate events, you should choose a company that you can trust. Whether it’s team building, an AGM, conference, or product launch, the basic principles of planning an event are the same.
It is important to consider 5 key things when debating who you should hire to manage your event.
Experience
It is important to establish how experienced your event manager is. You should be able to find lots of information about your event company online, as well as establish some past clients to measure their success. Examine any similar past events that could serve as inspiration, as well as prove that their company is right for your event.
You should find out:
- When was the company started? This will speak to how much experience they have with different event briefs.
- Who have they worked with? This will give insight into the quality of event as well as their reputation as a business.
- What do they offer? Your event company should offer you multiple solutions for your event. They will be able to guide you in the event planning stage as well as offering insight into what you need to ensure your event goes off without a hitch.
Expertise
It is important to establish how much expertise your event manager has, and in which areas. For example, you wouldn’t use a wedding planner to manage a corporate team building away day or summer party (leave that to us!). Getting the right expertise can make or break your event. Event Managers will often specialise in certain products and services, so make sure you do your research on exactly what you’re looking for before committing.
Recommendations
Recommendations are important for establishing the impression that your event company has left on people they have worked with. From past clients to suppliers, these people provide a foundation against which your event manager will be measured.
Case studies and social media are also useful tools in establishing whether a company is right for you. Reading what they’re posting about online, as well as what others are posting about them, is a great insight into what they’re up to on a day-to-day basis. This way you can also measure the impression that they’re leaving on their customers.
Equipment
It’s easy to get mixed up with tech! Do you know the difference between a USB and a USB-C cable? (Me neither). However, your event manager needs to have this knowledge to supply you with the right kit for your event. Whether they own the equipment, or they use a supplier, they must know what your event requires. This knowledge could make or break your event.
Instinct
Trust your gut, and your brief. Do you get along with the EM that you’re considering? Will your guests appreciate the style of event that your chosen company puts on? Accounting for different tastes is important, however you know what works for most of your audience. We know first-hand the feeling of that post-event buzz!
If you are looking for an experienced event management company, why not give us a bell?
You can send us a message or give the team a call on 01827 215 200 to discuss your requirements.
