Our clients regularly ask us to film interviews during their corporate events, whether that be a conference, awards evening or team building day but most do not know how to ensure the best outcome. Often on live events the interviewee only receives a short window to get this right, therefore our event production and marketing team have pulled their top five tips for producing successful interview-style video content.
- Scripts = Success
Whether you are a confident speaker or not, preparation and practice are key to getting the right message across and limiting the risk of diluting those all-important points with waffles. Have your marketing team write a script beforehand, reducing it to bullet points if it is a longer piece. Don’t attempt to memorise your script word for word if it is longer than two sentences. Get comfortable with your topic and speak as you would to your colleagues. - Engage with your Environment
When considering a place to shoot, think about the message you want to convey, does your environment offer the right tone and perception? One easy way to increase the engagement of your video is to think outside the box and film in a place that offers some aesthetically pleasing features as opposed to the meeting room. Always pay attention to detail, clean up your space, and don’t let your audience be distracted by mess and clutter. - Lighting
During practice shots, assess the lighting of your location. If you are shooting indoors try to film where there is natural light as opposed to artificial light. If outdoors choose a sunny day but remember to shoot with the camera facing away from direct sunlight. If you work with a production team, use professional lighting to equipment to enhance the quality of your video. - Sound
Whether you are shooting on a phone or a professional camera, always use a microphone! There are microphones available for all budgets and can be as easy as connecting to your Bluetooth in some cases. Opt for a clip-on microphone if it is likely you will be moving around during filming or a shotgun microphone if you are in a stagnant position. Without crisp, clear sound your message will risk getting lost and your audience will only focus on the frustrations of not being able to hear correctly. - Body Language
When talking in front of the camera, try not to appear robotic or stiff. To loosen up, practice as many times as you need to feel comfortable with what you are saying. Try to use slight hand movements when explaining certain points to appear natural and don’t forget to smile! - Be Yourself
If you have been asked to speak on camera it is likely that this is for good reason, whether you are an expert in a field or commenting on an experience, therefore be yourself, you know what you are talking about.
Have fun with it and roll with the outtakes, these are the fun parts, not only do they provide a laugh post-filming but they can be used as a great development tool for future attempts!
If you’re more comfortable working with a professional and experienced team for your event production and live events, feel free to have a chat with Eventurous today!
