Jeep Product Launch



Background and Objectives

  • To provide Jeep retailers with a fun, informative and exciting training event to showcase the New Electric Jeep Avenger.


250 Employees

Jeep Avenger Product Launch and Learning

The Event: A four day event welcoming car dealerships to learn about and test drive the new Jeep Avenger. Elizabeth Burgess, Event Co-ordinator at Stellantis (Jeep Parent) says:

“It was key that we found a venue that would showcase the New Avengers off-roading ability. Eventurous were happy to help us tweak the off road course at Mythe Barn, adding in obstacles such as ‘The Jeep Hill’ & Axel Twists to showcase the ability of the vehicle.”

“They ensured we had everything, from an area to showcase, clean and charge the vehicles to areas for open and close and learning. It would have been difficult for us to find all of this, they did great. 

They also ensured that our ‘American Adventure’ theme continued with the rustic outdoor tipi and catering, offering American style pancakes and a BBQ. It was perfect!”

The Results

Elizabeth continued…

“Eventurous, couldn’t have been more helpful throughout the process. Pre-event details were effortless to say the least, all of our requests were dealt with quickly, efficiently and any additional costings were transparent prior to confirming. Throughout the event, Eventurous touched base on a daily basis to ensure everything was running smoothly. Some of the nicest and most professional people in the industry.”