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Emis Nug Conference & Awards
2024
Client
Background and Objectives
- To educate healthcare professionals using the EMIS system on ways to work smarter not harder to improve patient care.
Watch The Action
Watch the action from the EMIS National User Group Annual Conference and Awards 2024 in our highlight video produced by our very own in house video production team. The 2024 event was to be the first of its kind, with the addition of the inaugural EMIS Nug Awards following the conference and exhibition.
The EMIS Nug Annual Conference has been running for 31 years and is a platform whereby EMIS Nug can help to bridge the gap between EMIS and their members.
Event Background & Project Brief
Eventurous were appointed the new event management partner for the EMIS Nug Conference 2024 and it was its responsibility to fully manage the project from start to finish covering all aspects including:
- Ticket sales
- Delegate registration
- Pre, during and post event marketing
- Accommodation management
- Sponsorship management
- Branding and materials
- Venue and catering management
- Operations on the day of the event
- Post event surveys and feedback
- Speaker and celebrity host management
- Videography and photography
- Marketing communications & PR
The Eventurous team were facing short timelines of just 6 months to plan, sell and deliver the event but it was a challenge they were ready to face head on. Firstly, the marketing team worked on a campaign to raise awareness of this year’s conference theme and new awards ceremony. The conference theme was “Work smarter not harder to improve patient care.” With the current pressures on the NHS and GPs both teams felt this was an important message that would bring value to delegates.
The venue chosen was Birmingham Library and Rep Theatre as the client wanted something central and accessible. They decided to hold their pre-show Networking Event at the ThinkTank Birmingham because of its museum attraction, elevating attendee experience.
The Results - Full Event Management
After months of planning and collaboration between the team at EMIS Nug and Eventurous the end results were a success with some learnings to take away.
On the day of the conference and awards, we saw a bustling conference consisting of 3 packed studios covering 21 thought provoking speaker sessions from industry leading Drs and other inspiring industry professionals from large brands such as RICOH and HP. The exhibition filled two floors in the venue, consisting of a multitude of sponsors and exhibitors form the healthcare and IT industries. An attendee and exhibitor feedback post event survey stated that 80% of people in attendance rated the conference and exhibition GOOD or EXCELLENT!
As the day folded into evening, EMIS Nug launched their first ever awards ceremony, hosted by International Rugby Star and trained Doctor Jamie Roberts. The evening celebrated excellence in innovation and those who have made a positive impact on the healthcare sector using EMIS. The ceremony saw 8 awards presented to both individuals and organisations for categories including Best Partner Product, Wellbeing and Super Learner. The awards proved a valuable networking and PR opportunity for the client, sponsors and attendees.
The in-house creative team at Eventurous were briefed to capture the event through photography and videography in a way that bought the event to life in an energetic light, showing the high level of engagement from attendees and sponsors. This was vital for marketing to attract new attendees in future years.
Post event, Rachael Lankshear, EMIS Nug Chair stated that “the highlight reel and photography by Eventurous really hit the brief, portraying the event accurately and in a captivating way.”