Jeep

Automotive Launch


THE BACKGROUND & OBJECTIVES

Client:

Jeep Avenger Academy launch and dealership training

Delegates:

250 delegates across four days

The Objectives:

To provide Jeep retailers with a fun, informative & exciting training event to showcase the New Electric Jeep Avenger.

THE EVENT

Camp Jeep Automotive Event

A four day event welcoming car dealerships to learn about and test drive the new Jeep Avenger. Elizabeth Burgess, Event Co-ordinator at Stellantis (Jeep Parent) says:

"It was key that we found a venue that would showcase the New Avengers off-roading ability. Eventurous were happy to help us tweak the off road course at Mythe Barn, adding in obstacles such as 'The Jeep Hill' & Axel Twists to showcase the ability of the vehicle.

They ensured we had everthing, from an an area to showcase, clean and charge the vehicles to areas for open and close and learning. It would have been difficult for us to find all of this, they did great. They also ensured that our 'American Adventure' theme continuewith the rustic outdoor tipi and catering, offering American style pancakes and a BBQ.

It was perfect!"

THE VENUE

The Venue: Giant Tipi based in the Midlands. This provided a unique, rustic setting, perfect for an automotive event with vehicle-accessible indoor and outdoor space, off-road driving track, electric chargers and a private valeting area.

Elizabeth continued,

“The venue style and offering was highly important for the Jeep brand as we need a central location, with off-road abilities whilst in-keeping with Jeeps 'sense of adventure'. The Tipi at Mythe barn couldn't have been a more perfect location for 'Camp Jeep' and testing the off-road abilities of the New Avenger.”

THE RESULTS

Elizabeth continued...

"Jess & Kieron at Eventurous, couldn't have been more helpful throughout the whole process. Pre-event details were effortless to say the least, all of our requests were looked into quickly, efficiently & most importantly any additional costings & quotes were transparent prior to confirming. Throughout the event both Jess & Kieron touched base on a daily basis to ensure everything was running smoothly and to iron out any issues (not that was any). Two of the nicest & most professional people in the industry. I am sure we will be in touch for future events"

Why Eventurous?
  • 30 years’ experience
  • Prompt response time
  • Professional and friendly team
  • Bespoke team building events
  • Conferences, awards and gala dinners
  • Free venue finding service
  • 1000’s of happy clients

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