With social media platforms such as LinkedIn, TikTok, YouTube and Instagram being used more to promote businesses and the increased desire from audiences to see employee generated content, it’s no wonder that the demand for corporate event videography has spiked considerably.
Think about it, what better way is there to show your customers intangible assets such as company culture and values?
It is a little-known fact that video content holds the crown for generating the highest engagement on social media and website platforms when compared to other forms of content such as written. Video helps brands deliver important and sometimes complex messages in a digestible and memorable way, whether the objective is to persuade, sell, compete, raise awareness, entertain or educate. Studies show that viewers retain 95% of information from videos, compared to 10% from text. Video content also brags the best ROI when compared to other content forms making it even more valuable to your brand.
So now we know why you should invest in videography at your next corporate event, the next step is to write a brief against your objectives set. A brief is vital for the person responsible for filming, ensuring they stand the best change of not missing those all-important one time moments.
Thankfully, as a creative event agency, Eventurous offers event video and photography services. What better people to capture the essence of your organisation than event professionals themselves.
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Here are some things you need to consider when writing a brief for your chosen event videographer:
- Brilliant Briefing
When capturing your event on video, it’s important to outline in the brief any key moments you want to capture. Questions to ask yourself before outlining these to the videographer include:
What? What do we want to convey? For example, you may want to convey a positive company culture.
How? Once you know what you want to convey, you need to ask yourself how you will achieve it. For example, a popular approach to showing culture is through filming emotion. So, get ready to capture plenty of smiles and laughter (hopefully no crying, but who knows!)
Where? Where will these key moments be taking place? Will it be outdoors, indoors or maybe in breakout rooms? This will help the videographer prepare for any lighting barriers and enable them to stick to schedule. They’ll only have one chance to capture these moments, therefore a solid plan is essential. Be sure your videographer checks the environment before shooting, is there anything present that doesn’t fit the message you want to convey.
When? What are the timings of the day? Is there a schedule or agenda that the videographer can plan the shoot alongside? Will there be any key moments happening at certain times, like awards, speeches or big reveals?
2. Amongst the Action
One of the most important parts of event videography is getting amongst the action on the day. Getting the camera in the crowd, while attendees engage with one another, whether that is when completing team building activities, networking, watching entertainment or asking questions in speaker sessions.
This helps to make the video feel more personable and makes it more engaging for the person viewing. People love to watch people and get insight into a day in the life of that person. Filming whilst in the crowds and mingling with the attendees yourself produces exciting footage of the event from an attendee perspective, making it a more authentic and credible account of the experience.
3. Interesting Interviews
Interviews on video can be a great way to convey key messaging in a way that looks authentic, and attendee generated.
A popular interview style is case study questions which ask attendees how the experience made them feel or what they thought to the event and content.
Braking up footage with interview clips serves as a brilliant way to prolong audience retention when viewing your video, particularly if you choose engaging or influential interviewees. Be sure to consider who you wish to interview beforehand, give them the heads up with a plan including scripted questions.
Although long form video is making a comeback for 2025, we are living in the age of TikTok and Reels and therefore audience attention spans are becoming less, which is this why the interview filming option we strongly suggest you consider to maintain interest in your video if it is a little longer.
4. Dramatic Drone Shots
Drones are more than just flying robots that could be delivering our amazon parcels in the nearby future. They serve as a valuable film making tool that can add high amounts of production value to any video using bird’s eye view footage of outdoor events. It also serves as a great “hook” shot to open your video that will engage viewers within seconds. Drone footage is visually compelling as it allows you to get creative and add some varying angles and perspectives to your video. Having drone footage allows for some quirky transitions when it comes to editing too.
5. Successful Streaming
Videography doesn’t just have to be used to cover the full event, it can be used to capture a focal point such as seminars, speaker sessions or live demonstrations.
Live streaming is an option for event coverage that focuses on a particular room or stage where a seminar or demonstration is being held, making it accessibility to virtual attendees as well as in person ones. With the addition of a live stream technician and some computer wizardry your conference can be streamed out to anywhere in the world. This is particularly useful for ensuring any delegates located far away can be present without the need for them to travel, saving time, money and carbon emissions.
A benefit of this kind of event videography is that important content driven elements of the event can be captured and reused again on a replay streaming platform or on your company YouTube, website or intranet platform. It also provides a way for the outputs of the day to be monetised in order to view them after the live event date.
Video production can be overlooked by event planners, yet it is the key to a door of opportunities for future promotion, increased revenue, better returns on your event and unforgettable memories.
If you’re looking for video production for an upcoming business event head to our event production page for ideas and speak to our creative tech team about booking.
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